E Marketing or “email marketing,” is the same as direct mail marketing except that instead of sending mail through the postal service, messages are sent electronically via email. But with all the spam polluting the World Wide Web, how can your E-Marketing campaign filter through, towards success?

There are tips and tricks to get the best results when putting together an “E-Blast,” or email campaign:

Tips:

· Don’t send too many emails. Once a month is enough contact with customers or potential customers. Try and make it the same date every month, so they can come to expect it–showing your dependability. Also it will protect your brand. Sometimes companies get over zealous with E Marketing and send so many emails that they get black listed, and marked as Spam. Remember you want your emails to be a delight, not an annoyance.

· The subject “matter.” Whatever the subject of your email, make sure it is appropriate for your targeted recipients. Remember this is your one time per month to grab their attention for possible future business. Also, don’t try to lure them in under false pretenses with a misleading subject. The recipient might feel tricked or foolish, which could give your company a dishonest impression.

· Content is king.Now that you have their attention make sure you you’re your content is fresh and informative. Don’t be afraid to be (appropriately) funny, or present a new idea. But keep it short and to the point. The average person is bombarded with daily emails, and does not want to spend a lot of time reading lengthy emails.

· Make sure to pass your own test. Sometimes when you send an e blast, it looks different than expected. So make sure to send it to yourself, and several outside email addresses to see if all your characters properly convert. Make sure to send it to a fresh pair of eyes. Sometimes we miss spelling mistakes and grammatical errors, because we have been working on something so long it all starts to look correct. A fresh pair of eyes brings a fresh perspective, and can help you catch those little tweaks you need to make. Also you can see if the subject you picked doesn’t land your email into the spam folder. If you can’t beat your own spam folder, you might not beat someone else’s.

Tricks:

· Personalize your emails. Even though you are sending a massive email, don’t make them seem generic. Almost all E Marketing software has a feature where you can place the appropriate fields to personalize names into the email. Sometimes giving that little personal touch makes all the difference when wooing new customers, or retaining old ones.

· Avoid spam triggers. Be careful when you pick your subject headlines. Certain words, phrases, or symbols will flag your email as being spam. Some examples of common spam word triggers are: free, save, discounts, check, call, claims, here, or marketing. Some examples of spam-friendly phrases are: “All new, buy direct, free preview, free offer, get it now, or no-obligation” Also, never write your subject in all caps, and avoid the use of dollar signs and exclamation points!

When joining a network marketing MLM multi level business, you have to really think about how you are going to market your product or service and how you will sponsor people. There are many ways to do it successfully, but it has to be strategically planned in order for you to get the best results.

Here are 5 simple dupicatable ways to build a successful business:

1) Craigslist Marketing: Placing ads on Craigslist.com is a great way to sponsor people in your local area. It’s so important grow a team in your backyard and help your new business builders make money in the first 30 days. Doing so will ensure that you will have a growing and thriving business. The way to do it successfully is to create an image ad that entails the qualities that you are looking for in a person to join your Network Marketing MLM Multi Level business. It stands out better and converts better. Craigslist is very HTML friendly so posting clicking image ads is really simple to do. Your ad must also include a strong call to action and must instruct them to call a number. This number should always be a voicemail and not your home or cell number as your phone will be ringing off the hook. You may also choose to do a more advanced strategy and that is to guide them through an online marketing funnel that will do the pre-qualification for you.

2) Post-it Not Marketing: This strategy is very simple to do and very affordable, yet very effective. It requires just about an hour a day and anyone can do this strategy effectively and get amazing results. All that is needed is post-it notes and a stamp with your message on it. With this strategy you will also need to direct them to a toll free number and if you choose, direct them either to leave a message or visit a website for more information. I would highly recommend directing them a marketing funnel to capture the lead. Lead generation is a very important aspect of this marketing strategy.

3) Home Parties: This ‘old school’ method still works provided that you know how to give a successful party. The key here is to over invite. Make your home parties fun. Try to decorate your home party according to the theme of your business that you are showcasing. You can even have a virtual home party which is a little more advanced. But, at the end of the day, there is nothing like interacting face to face with people and getting them to book home parties as well.

The Internet is transforming today’s advertising culture by leaps and bounds. In an economic climate where businesses can no longer afford to waste money on general advertisements, mobile media marketing is the answer to reaching the most relevant demographics without an extensive advertising budget.

Never before has the marketing world seen a mode of advertisement with the ability to target, push, and measure campaigns the way mobile advertising does. As of this year, more than 85% of new phones are capable of accessing the Internet, with future projections vastly increasing. This makes mobile marketing the most direct line of entry into an audience pool that is involved, participatory, and easy to target.

For the most part, mobile searches comprise a completely different aspect of the web than home-based searches. On the move, users tend to make more local searches for dining, entertainment, retail, directions, and service centres than they would at home. Businesses in competitive markets which cater to a local population can benefit from making themselves visible to mobile web traffic. Before a local business would need to be located by a customer on foot, smaller corporations can now draw in their customers with eye-catching offers, and adverts. Businesses also have the opportunity to involve their customers with reviews and contests.

Mobile media marketing is the most flexible and affordable mode of advertisement yet. Businesses can create and personalise their ads for little or no money and then launch them to a fully targeted audience of their choosing. Mobile browsers hold extreme amounts of data, some of which includes user demographics that are used by businesses when targeting their ads. There are two main areas for a business’s ad to be featured: with apps or in web browsing. Both ways offer the business pay-per-click (PPC) advertising where a business is only charged by the advertiser when a user clicks on the ad. This is an incredible benefit for businesses as they are only charged when a customer is successfully directed to their site.

The return on investment potential with mobile advertising is extraordinary. Because ads are launched and monitored in real time, businesses can also receive instant feedback on their campaigns. This allows a company to experiment with their ads to find the most effective calls to action without the risk of crippling the advertising budget. The future of mobile media marketing is endless: already the integration of social media has bridged the gap between businesses to consumer. By carrying the Internet with them, consumers are involving themselves with the web like never before. The businesses that take advantage of this relationship and use it to better address their consumers’ needs will surely reap the benefits.

Capital market formation faces several problems: small volume of transactions and low liquidity; undeveloped informational, depositary and clearing networks; indirect governmental intervention through National Bank of Georgia (commercial bank securities control) and Ministry of Finance (control of non-bank financial institutions); high level of risk and the absence of business ethics. Besides the economy is characterized by instability not fully following free-market rules and despite recent expansion in trade volumes, the level of security emissions is still low. Due to these reasons capital market is still weak and does not satisfy needs of the economy.

The success of capital markets depends strongly on an appropriate and effective functioning of joint stock companies. Despite the fact that currently their number in the economy is 1773 forming 2% of all legal persons registered at the tax department, GSE could not transform into the alternative to banking sector and the means of efficient fund-raising. Georgian business environment is not yet ready for participation in capital markets. The reason for this is that the managers lack the knowledge of capital market functions and fail to use all the fund-raising benefits it provides. Therefore the levels of security emissions and exchange activities remain low. Currently Georgian financial system follows German model, where bank loans are highly favored at corporate level. Since further improvement of corporate governance is among the country’s principal interests, the Corporate Governance training program was organized by GSE leadership that aims to increase the awareness of benefits an organized stock exchange provides.

It is worth noting that mass privatization scheme that was implemented in Georgia did not serve as a factor for triggering development of stock exchanges in the country. Privatization vouchers were not listed at stock exchanges and transfers of ownership rights were mostly done through individual direct transactions. Eventually, approximately 1300 joint stock companies and half a million shareholders emerged; however the role of capital markets in this process was minimal. Even at the second wave of privatization capital markets were left out of the process and major part of privatization was conducted mainly through auctions, buy-outs and direct-sale methods. Only in 2002 first medium-scale transaction on the sale of 36646 shares (10148 GEL) was made on stock exchange.

Resumed privatization process uncovers new prospects for Georgian securities market. It is expected that new wave of privatization will trigger GSE, since nowadays holding of privatization auctions at GSE is backed by the adequate legislative bases. In addition, there were substantial foreign direct investment inflows in previous years and even larger inflows are expected to take place next year (approx. 2 billion US dollars). It is strongly believed that this will substantially contribute to the development of the capital market and improvement of investment climate in the country. To meet new demand the trading sessions must be held on a daily basis.