Be Successful At Direct Marketing The E-Mail Way

As I write you are probably sitting on a very usual list of customer contacts – past, present and potential (my 3 Ps of customer type). So how do you get the most out of it? Your next step is to utilise this database by communicating with your customers in the most economical way – e-mail.

E-mail marketing is not only the cheapest form of Direct Marketing known to man it is also the quickest way by which you can communicate with customers and the most effective method (see below) but also you can ‘tailor’ you message to suit:

The Customer Profile
The information you wish to impart
All the while bearing in mind that the purpose of your e-mail is to:
Build a business rapport with existing customers
Encourage customer loyalty
Encourage repeat business
Encourage additional business from existing customers
Introduce new products to existing customers
Advise special offers/ sales and more to existing customers
Acquire new customers
Before you begin creating your ‘missive’ that you wish to e-mail then you need to remember key factors about the e-mail screen.

First of all let’s ponder a moment on who the mail is from. Yes, it is you (idiot I hear you call me) but there is a couple of important questions that must be considered here.

Is your business known to the recipient?

If it is are they likely to want to read what you are e-mailing them about?

If you business isn’t recognised by the recipient then again -

Are they likely to want to read what it is you have to say?

Whichever, former or latter, you need to have a distinctive ‘subject’ – the next section of an e-mail.

If the recipient has agreed to receive information from you (recall your database laws!) then you still need to be concise about what your following message is all about. So it could be something as simple as Newsletter No:23 or Special Offer or Sale Now On – or something along these lines that is attention grabbing.

The same but perhaps even more importantly so, the subject needs to make the recipient want to read on as to what it is you are actually contacting them about.

Thus your third area, the message itself, needs to be as concise as possible, not beat about the bush, no waffle, just warm interesting information within which, or at the end is a call to action. This can be as simple as asking them to open up an attachment that might have further details, a discount voucher perhaps, a revised/ sale price list, full details of a new product…you get the gist of it. Or it could be a ‘hotline/ VIP’ telephone number. A website address or even a discount code to enter when buying on-line.

A word from the wise. People don’t just open up attachments ‘willy-nilly’, especially from an unaccredited source. There are many horror stories and warnings about opening up an attachment from an unknown business so make certain that the message area of your e-mail assures people who to open an attachment will not bring down their entire computer.

Internet Marketing is Not a Business Plan

Today there are hundreds, even loads of people online trying to earn income. From my own private experience I’d guess that between 98% to 99% of these folks utilize Internet promoting as if it were a business plan. Online marketing is not a business plan, but instead a set of concepts, tools, and utilities we utilize to market our businesses. I’m certain that so many Internet businesses are failing because of shortage of direction.

Once again, web marketing is not a direction, but a group of tools that we use to market our businesses. For people that want to start a Net business, what you need is a direction! If you love internet marketing and all that comprises it, that’s's great. But to become really successful with your web business, you have to have a direction, an idea, and a business plan. If we have a look at all of the extraordinarily successful web marketers, do we see them teaching net marketing? Yes and no. what we actually see are successful folk teaching just one side of online marketing at a time.

So rather than simply teaching the way to Internet market, they are teaching one certain idea of web marketing. It could be any aspect of web marketing,eg e-mail selling, using Private Label Rights correctly, or using pay-per click promoting. let us take a look at an example Have you heard the phrase Bum Marketing? If you have been online for any time period at all, I am positively sure you’ve heard that phrase. In reality, you probably even know the guys name that coined that phrase.

His name is Travis Sago. Travis Sago’s business deals with nothing more than article marketing. He doesn’t try and teach everyone the way to net market, rather, he teaches folk ways to especially use articles to push traffic to their own or affiliate websites. He’s got a explicit direction, one straightforward idea he concentrates on, and people hunt him down like the Bubonic plague to find out how he uses articles to drive traffic! Does the thought of making a business plan frighten you and just sound like too much work? Don’t worry, look up the book One Page Business Plan. Got Direction?

The Future of Advertising: Mobile Media Marketing

The Internet is transforming today’s advertising culture by leaps and bounds. In an economic climate where businesses can no longer afford to waste money on general advertisements, mobile media marketing is the answer to reaching the most relevant demographics without an extensive advertising budget.

Never before has the marketing world seen a mode of advertisement with the ability to target, push, and measure campaigns the way mobile advertising does. As of this year, more than 85% of new phones are capable of accessing the Internet, with future projections vastly increasing. This makes mobile marketing the most direct line of entry into an audience pool that is involved, participatory, and easy to target.

For the most part, mobile searches comprise a completely different aspect of the web than home-based searches. On the move, users tend to make more local searches for dining, entertainment, retail, directions, and service centres than they would at home. Businesses in competitive markets which cater to a local population can benefit from making themselves visible to mobile web traffic. Before a local business would need to be located by a customer on foot, smaller corporations can now draw in their customers with eye-catching offers, and adverts. Businesses also have the opportunity to involve their customers with reviews and contests.

Mobile media marketing is the most flexible and affordable mode of advertisement yet. Businesses can create and personalise their ads for little or no money and then launch them to a fully targeted audience of their choosing. Mobile browsers hold extreme amounts of data, some of which includes user demographics that are used by businesses when targeting their ads. There are two main areas for a business’s ad to be featured: with apps or in web browsing. Both ways offer the business pay-per-click (PPC) advertising where a business is only charged by the advertiser when a user clicks on the ad. This is an incredible benefit for businesses as they are only charged when a customer is successfully directed to their site.

The return on investment potential with mobile advertising is extraordinary. Because ads are launched and monitored in real time, businesses can also receive instant feedback on their campaigns. This allows a company to experiment with their ads to find the most effective calls to action without the risk of crippling the advertising budget. The future of mobile media marketing is endless: already the integration of social media has bridged the gap between businesses to consumer. By carrying the Internet with them, consumers are involving themselves with the web like never before. The businesses that take advantage of this relationship and use it to better address their consumers’ needs will surely reap the benefits.