Marketing 101: How To Be E-FFECTIVE at E-MARKETING?

E Marketing or “email marketing,” is the same as direct mail marketing except that instead of sending mail through the postal service, messages are sent electronically via email. But with all the spam polluting the World Wide Web, how can your E-Marketing campaign filter through, towards success?

There are tips and tricks to get the best results when putting together an “E-Blast,” or email campaign:


· Don’t send too many emails. Once a month is enough contact with customers or potential customers. Try and make it the same date every month, so they can come to expect it–showing your dependability. Also it will protect your brand. Sometimes companies get over zealous with E Marketing and send so many emails that they get black listed, and marked as Spam. Remember you want your emails to be a delight, not an annoyance.

· The subject “matter.” Whatever the subject of your email, make sure it is appropriate for your targeted recipients. Remember this is your one time per month to grab their attention for possible future business. Also, don’t try to lure them in under false pretenses with a misleading subject. The recipient might feel tricked or foolish, which could give your company a dishonest impression.

· Content is king.Now that you have their attention make sure you you’re your content is fresh and informative. Don’t be afraid to be (appropriately) funny, or present a new idea. But keep it short and to the point. The average person is bombarded with daily emails, and does not want to spend a lot of time reading lengthy emails.

· Make sure to pass your own test. Sometimes when you send an e blast, it looks different than expected. So make sure to send it to yourself, and several outside email addresses to see if all your characters properly convert. Make sure to send it to a fresh pair of eyes. Sometimes we miss spelling mistakes and grammatical errors, because we have been working on something so long it all starts to look correct. A fresh pair of eyes brings a fresh perspective, and can help you catch those little tweaks you need to make. Also you can see if the subject you picked doesn’t land your email into the spam folder. If you can’t beat your own spam folder, you might not beat someone else’s.


· Personalize your emails. Even though you are sending a massive email, don’t make them seem generic. Almost all E Marketing software has a feature where you can place the appropriate fields to personalize names into the email. Sometimes giving that little personal touch makes all the difference when wooing new customers, or retaining old ones.

· Avoid spam triggers. Be careful when you pick your subject headlines. Certain words, phrases, or symbols will flag your email as being spam. Some examples of common spam word triggers are: free, save, discounts, check, call, claims, here, or marketing. Some examples of spam-friendly phrases are: “All new, buy direct, free preview, free offer, get it now, or no-obligation” Also, never write your subject in all caps, and avoid the use of dollar signs and exclamation points!

The Future of Advertising: Mobile Media Marketing

The Internet is transforming today’s advertising culture by leaps and bounds. In an economic climate where businesses can no longer afford to waste money on general advertisements, mobile media marketing is the answer to reaching the most relevant demographics without an extensive advertising budget.

Never before has the marketing world seen a mode of advertisement with the ability to target, push, and measure campaigns the way mobile advertising does. As of this year, more than 85% of new phones are capable of accessing the Internet, with future projections vastly increasing. This makes mobile marketing the most direct line of entry into an audience pool that is involved, participatory, and easy to target.

For the most part, mobile searches comprise a completely different aspect of the web than home-based searches. On the move, users tend to make more local searches for dining, entertainment, retail, directions, and service centres than they would at home. Businesses in competitive markets which cater to a local population can benefit from making themselves visible to mobile web traffic. Before a local business would need to be located by a customer on foot, smaller corporations can now draw in their customers with eye-catching offers, and adverts. Businesses also have the opportunity to involve their customers with reviews and contests.

Mobile media marketing is the most flexible and affordable mode of advertisement yet. Businesses can create and personalise their ads for little or no money and then launch them to a fully targeted audience of their choosing. Mobile browsers hold extreme amounts of data, some of which includes user demographics that are used by businesses when targeting their ads. There are two main areas for a business’s ad to be featured: with apps or in web browsing. Both ways offer the business pay-per-click (PPC) advertising where a business is only charged by the advertiser when a user clicks on the ad. This is an incredible benefit for businesses as they are only charged when a customer is successfully directed to their site.

The return on investment potential with mobile advertising is extraordinary. Because ads are launched and monitored in real time, businesses can also receive instant feedback on their campaigns. This allows a company to experiment with their ads to find the most effective calls to action without the risk of crippling the advertising budget. The future of mobile media marketing is endless: already the integration of social media has bridged the gap between businesses to consumer. By carrying the Internet with them, consumers are involving themselves with the web like never before. The businesses that take advantage of this relationship and use it to better address their consumers’ needs will surely reap the benefits.

Book Review of Stock Market Cash Flow

I still wanted to learn more Options winning trades to add into my arsenal. When I was at MPH bookstore, I saw a Rich Dad Advisors book called “Stock Market Cash Flow” by Andy Tanner. I remembered Robert Kiyosaki always emphasized about cash flow in any investment compared to capital gains. I decided to flip the book to find gems. I only bought the book on the second browse after I found that I could learn and practice some of the concepts taught.

To be a great investor, we must first be a great student to learn all there is about an investment in order to be an expert. This is the first time I am being introduced to two learning measurement systems; 1) The Education Continuum helps us to measure how well we had learned and applied the concepts of our financial education. The levels are Ignorance, Awareness, Competency and Proficiency. 2) The Cone of Learning, developed by Edgar Dale, shows how much we retain through different ways of learning, be it active or passive learning. With these two measuring systems, we can measure how good a student we have been in investing.

Andy introduces us to the four primary classes of assets. They are business, real estate, commodities and paper asset. He gave a good comparison of the different asset class to allow each individual to assess which asset class is best suited given their circumstances. Since this book is about Paper assets, Andy gave more reasons why an investor should consider having Paper assets in their investment portfolio.

Next, Andy introduces his 4 pillars of investing. The subsequent 4 chapters dive deeply into each pillar. Personally, I find the 4 pillars very useful and guide the investor, no matter which level he/she is in, to make better decisions. The 4 pillars are:

· Pillar 1 – Fundamental Analysis

· Pillar 2 – Technical Analysis

· Pillar 3 – Cash Flow

· Pillar 4 – Risk Management

Fundamental analysis allows an investor to determine the strength and value of an entity (sovereign, corporate, personal) by understanding its financial statement. Basically, how the financial statement will look for each entity is governed by the policies implemented. Policies need to change in order for the fundamentals to change. One of the best investors of our time, Warren Buffet, is a guru in determining the fundamentals of any company. Gurus like him have a set of important fundamental ratios to rely on in order to determine if the company is worth investing in. His company Berkshire Hathaway has implemented excellent policies that have seen his company achieved huge growth and exponential increase in his company stock prices. Andy has provided similar ratios (and definitions) for investors to make stock comparison. I find them really useful and have used them in my stock analysis.

Technical analysis help investors determine the strength of the market based on supply and demand of price movement. The stock chart is used by investors to see if there is a trend created by the historical price movements. This trend or pattern that is identified by the investor will tell him the likely movement the stock will take. Andy gave a pretty good introduction to technical analysis, explaining the essential basics like Trend types, Support and Resistance and a few commonly used chart patterns. I found that, this is all you need for any investor to get by if they really become proficient at them.

Cash Flow helps an investor better position themselves in the market. Andy uses the concept of Options to illustrate this point and emphasizes the opportunity how this instrument allows the investor to profit in any market direction. Andy explains the many properties of an Option contract. Understanding the basics of a Call/Put and combination of both options allows the investor to have many ways of positioning themselves in the market.

Risk Management teaches us three ways to deal with risk, 1) Avoid risk 2) Take risk 3) Manage risk. Risk is related to control. An investor with more control in his investment will have less risk. The same is true when an investor have less control in his investment will have more risk. Those with no control are gamblers. It is also wise to know the maximum risk in an investment.

How we end up in future all depend on the choices we make today and who we surround ourselves with. How good a student we are today will determine our financial future.

I thoroughly enjoyed this book as Andy is a great teacher, explaining the concepts in very simple language. This allows me to understand and retain better what was taught. Hope you get a copy of his book and be enlightened.