Marketing 101: How To Be E-FFECTIVE at E-MARKETING?

E Marketing or “email marketing,” is the same as direct mail marketing except that instead of sending mail through the postal service, messages are sent electronically via email. But with all the spam polluting the World Wide Web, how can your E-Marketing campaign filter through, towards success?

There are tips and tricks to get the best results when putting together an “E-Blast,” or email campaign:

Tips:

· Don’t send too many emails. Once a month is enough contact with customers or potential customers. Try and make it the same date every month, so they can come to expect it–showing your dependability. Also it will protect your brand. Sometimes companies get over zealous with E Marketing and send so many emails that they get black listed, and marked as Spam. Remember you want your emails to be a delight, not an annoyance.

· The subject “matter.” Whatever the subject of your email, make sure it is appropriate for your targeted recipients. Remember this is your one time per month to grab their attention for possible future business. Also, don’t try to lure them in under false pretenses with a misleading subject. The recipient might feel tricked or foolish, which could give your company a dishonest impression.

· Content is king.Now that you have their attention make sure you you’re your content is fresh and informative. Don’t be afraid to be (appropriately) funny, or present a new idea. But keep it short and to the point. The average person is bombarded with daily emails, and does not want to spend a lot of time reading lengthy emails.

· Make sure to pass your own test. Sometimes when you send an e blast, it looks different than expected. So make sure to send it to yourself, and several outside email addresses to see if all your characters properly convert. Make sure to send it to a fresh pair of eyes. Sometimes we miss spelling mistakes and grammatical errors, because we have been working on something so long it all starts to look correct. A fresh pair of eyes brings a fresh perspective, and can help you catch those little tweaks you need to make. Also you can see if the subject you picked doesn’t land your email into the spam folder. If you can’t beat your own spam folder, you might not beat someone else’s.

Tricks:

· Personalize your emails. Even though you are sending a massive email, don’t make them seem generic. Almost all E Marketing software has a feature where you can place the appropriate fields to personalize names into the email. Sometimes giving that little personal touch makes all the difference when wooing new customers, or retaining old ones.

· Avoid spam triggers. Be careful when you pick your subject headlines. Certain words, phrases, or symbols will flag your email as being spam. Some examples of common spam word triggers are: free, save, discounts, check, call, claims, here, or marketing. Some examples of spam-friendly phrases are: “All new, buy direct, free preview, free offer, get it now, or no-obligation” Also, never write your subject in all caps, and avoid the use of dollar signs and exclamation points!