10 Reasons To Build A Home-Based Network-Marketing Business

This article is not about the hype, glitter and gold dazzled in front of many. The slick, get-rich-quick sales type mentality is what turns many people off from Network Marketing. This is not to say that people don’t earn the “huge fortunes” in this industry. That such happens is true. But most do not. However, there are yet many advantages for those who consider this industry even part time.

Reason One: Keep Your Day Job

To start a network marketing business in direct sales you do not have to give up your full time job. You can begin to earn income from product sales while you learn the business in your spare time, working three or four hours per week. Maintain your consistency and this will build into a respectable check within reasonable time. Some do very well from the very start. Others it may take a while longer. Almost all will succeed if they persist with a good company, excellent product and acceptable compensation plan.

Reason Two: Earn Residual Income

Residual income comes from the repeat purchase of customers. Most are not aware that the majority of the money in network marketing is not made through recruiting a down line but through the repeat business of satisfied customers. In great companies with a great product, this reorder rate can be 90% or better with 70 to 80% of the income coming from customers versus distributors. That creates longevity and a very stable residual income which comes in month after month after month.

One would do well to find a company that pays a respectable residual income very early versus paying out small fractions of a percent which are delayed for months or longer. Some companies do not pay residual income until the second year or until certain positions are reached. Others’ begin paying in the first few months.

Reason Three: Pay Off Nagging Debt:

Credit cards, car loans, mortgages and medical bills all can be paid off in 7 years or less using the income from your part-time business and credit reducing strategies such as those in John Commuta’s or similar programs.

Reason Four: Build A College Fund

Send your children to any college you choose. Instead of creating debt to educate your children, plan ahead. Use the part-time income to pay for tuition, books, boarding and other college related expenses. You could even buy or help subsidize their transportation and communications needs such as cell phones.

Reason Five: Invest In Your Retirement.

Many companies today are doing away with retirement or the retirees before they reach retirement. Don’t get stuck in the cold. Secure your own future by using the income to build a huge retirement income. We are living longer today, so the extra funds will be a plus.

Reason Six: Mark Off the Items on Your Dreams List

Buy your dream car, house, boat or recreation vehicle. No matter how old we get, we all want a few toys. Whatever those are, they become more than a dream. A few hundred to a few thousand dollars a month extra income can make possible what seemed impossible and out of reach. We have now built enough residual income from our part time business to purchase both our dream cars, our dream house and continue to save for retirement. We both continue to work our regular jobs even though our part-time income exceeds the combined income of both jobs.

Reason Seven: Take Exotic Vacations

Visiting relatives is fine and a lot can be said about keeping in touch. However there are times when the scenery of grandma’s house or Uncle Lou’s trailer just doesn’t cut the mustard when want a bit more visual and mental stimulation. With extra income you can take vacations to exotic places in the world, Amsterdam, Bali, Brazil, Margarita Island, Dominican Republic, and Hawaii. You can even bring grandma, grandpa and Uncle Lou along sometimes when you choose.

Reason Seven: Create Financial Freedom.

Is your desire for financial freedom more important than doing some of the things above? Maybe you’re already achieving most of them and you just want to have a financially free life. Set your goals, create your financial success plan, choose your advisors, and then sock all your earnings away into good investments. You’ll reach your goal with determination and time. As your business grows, you’ll be able to put even more cash into those investments.

Reason Eight: Give More

Enjoy the blessings of benevolence by being a cheerful giver. Bless the providers of your spiritual nourishment and supply by giving liberally and cheerfully. Help charities and children. Give to community and civic organizations that further benefit and bless mankind and society.

Reason Nine: Use the Power of Leverage

Most people who do not understand network marketing are content to be Lone Ranger without Tonto. They put all their income earning potential into themselves alone. They run the risk of disability, death, job-loss (from all sorts of reasons) because their egos are too large to synergize their income earning potential by using leverage.

Through network marketing, the efforts of many people working together as a team create synergy, power and income earning energy that far exceeds the potential of one person. That’s why a home mom, a kid out of college, or even one who doesn’t go to college can earn more than some corporate executives at Fortune 500 companies. Leveraging the time and effort of other people who are mostly average and a few who are more talented can boost your income far beyond your individual earning capability.

Reason 10: Launch a New Career

Are you burned out on your day job? Tired of the commute, the boss, the employees, or the dead-end career? Launch a new career or support your existing business with the extra income you earn from a part time networking business. Cash flow and lack of capital are two of the most crippling financial maladies new and small businesses face. It’s also critical for those wanting to change careers. They remain stuck because they cannot afford to leave. Eliminate and or reduce the cash flow risks with a solid part time income from network marketing.

Copyright © 2006 by William Bell, Jr. All Rights Reserved

Internet Marketing Demystified

Successful internet based marketing requires bringing dozens of details together. In fact, we’ve identified over 160 details that are part of a successful online marketing strategy and have grouped them into five categories:

- Your internet marketing business plan
- Why as an SEO optimization firm we are positioned to help you grow organic inbound traffic
- Reaching out and driving online web site traffic with email, PPC advertising, landing pages, and even old-school direct mail advertising
- The social media sensation and how services like Facebook and LinkedIn are changing niche internet marketing
- Maximizing your internet marketing strategy by measuring and monetizing your website to be a profitable venture

Internet based marketing is more than having a successful website. No doubt you have a website for your business. But if was created only a few years ago, it could be out of date and out of touch with the realities of how search engine optimization and SEO copywriting has changed, and how web copywriting has evolved from “sell sell sell” to “give give give.”

As consumers become more and more savvy about using the internet, and their overall experience, the style of web copywriting continues to evolve. Those marketers on the internet who are most successful recognize the value of having an individual with web copywriting experience handle their marketing.

While many internet based marketers may not realize it yet, gone are the days when web programming and flashy graphics was king. Now is the time for use of keywords, rich and deep content, multiple tiers of a web’s wireframe, and engaging copy that gives away information free, but in the end, compels the prospect to take action.

With the rapidly expanding movement by consumers to the online space to research products and make purchase transactions, it is vital that you explore more deeply how to harness the power of internet based marketing. Each month, quarter, and year that passes is time that should be invested in testing online marketing. While, of course, it takes commitment of both time and money to fully realize the potential of online marketing, it’s clear the genie is out of the bottle and there is no going back to the way things used to be.

Internet Marketing Business Plan

Your internet marketing business plan must incorporate several elements. You can see them on the interactive chart, but here are the items listed in a checklist:

a. Develop a Plan

i. Establish objectives
ii. Establish a purpose
iii. Setting ultimate business goals
iv. Description of ideal customer
v. Competitive analysis
vi. How captured email addresses will be used to market
vii. Trend tracking tools

b) Web-Friendly Architecture

i. Ensure usability
ii. Wireframe individual pages
iii. Message blocks
iv. Identify number of pages
v. How pages flow from Home Page through buying process
vi. Ease to capture email addresses
vii. Familiar navigation buttons
viii. Determine primary content per page
ix. Shopping cart or other order mechanism
x. Photos
xi. Videos
xii. Custom designs vs. templates

These steps are a start for you to consider everything you need in an internet marketing business plan.

SEO Optimization

Your checklist for SEO optimization includes:

a) Optimized Website Content

i. Copywriting plan
ii. Offer
iii. How to capture email addresses
iv. Use of strong headlines
1. What’s offered
2. Why it matters
3. Captivating
4. Makes a promise
5. Emotion
6. Specific
v. Strong leads
1. Tells us what you get
2. Describes benefits
3. Offers proof
4. Removes risk
5. Asks for sale
vi. Keywords
1. Choice and usage
2. Long copy for key phrases
3. Hyperlink key phrases
vii. Logical information hierarchy
viii. Endorsements or testimonials
ix. Guarantee
x. Keyword effectiveness tool
xi. Inbound links

b) Maximizing Search

i. Keywords and Key Phrases
1. Research and brainstorm
2. Evolution of choosing keywords and key phrases
3. Keyword rich domain names
ii. Title bar copy
1. Character count
2. Description friendly for search engines and users
iii. Back end code copy
iv. Long tail key phrases
v. Key phrase repetition and placement in copy
1. 2-3 key phrases per page
2. 3-4 times within copy
3. In headlines, subheads and hyperlinks
vi. Determine if technical issues exist
vii. Examine current page rankings
viii. Keyword up sell opportunity research
ix. Directory listings
x. Articles on other sites with links back
xi. Writing snippets for search engines
xii. Generate links to your website

Generating Online Web Site Traffic

Your checklist for driving traffic to your website includes:

a) Driving Traffic

i. Pay per click
ii. Email marketing
iii. Bookmarking services
iv. Affiliate marketing
v. Online directory listings
vi. Online banner ads
vii. Catalogs
viii. Direct mail
ix. Direct mail with Personalized URLs (PURLs)
x. Print advertising
xi. Broadcast
xii. Other offline media
xiii. White papers
xiv. RSS feeds
xv. Direct-to-consumer news releases

b) Profitable Pay-Per-Click

i. Determine PPC marketing strategy
ii. Offer
iii. Research relevant keywords and exact phrases
iv. Keyword and key phrase bidding
1. Desired page position
2. Geographic targeting
3. SERPs (Search Engine Results Pages) Vs. Content Networks
4. Time of day
5. “Negative” words
v. Conversion benchmarks
vi. Use long-tail keywords
vii. Copy that grabs, makes the offer
6. Proven formulas
7. Urgency
8. Newsworthiness
viii. Assign unique tracking codes
ix. Drive PPC response to landing page
x. Landing page continuity
xi. Click-through analysis

c) Smart Landing Pages

i. Direct from PPC ads
ii. Avoid message mismatch
iii. Referring link on offline media
iv. PURLs from offline media
v. Layout key to success
1. Urgency
2. Newsworthiness
vi. Use proven formulas for copy and design
vii. More clicks requires = less sales
viii. Test multiple landing pages
ix. Statistically valid tests
x. Assign unique tracking codes
xi. Multivariate testing on Google – 7 scenarios

d) Sales-Producing Email

i. Contact strategy
ii. Segmentation
iii. Offer
iv. Subject line copy
1. Teaser
2. Question
3. Event
v. Headline copy
vi. Email styles
4. Testimonial
5. Dialogue
6. Q&A
7. News
8. Criticism
9. Voyeur
10. Joint Venture
11. The sale
vii. Multivariate testing
viii. Conceiving a reason to email

Social Media and Niche internet marketing

Your checklist for social media and niche internet marketing includes:

a) Leveraging Communities

i. You Tube
ii. Podcasts
iii. Blogs
iv. Forums
v. Polls
vi. Facebook
vii. Twitter
viii. Flickr
ix. MySpace
x. Plaxo
xi. LinkedIn
xii. Niche communities

Internet Marketing Maximizing Strategy
Through Measuring and Monetizing

Your checklist for measuring and monetizing your website for maximizing internet marketing strategy include:

a) Bonus Income Sources

i. Google AdSense
ii. Other contextual advertising
iii. Display ads
iv. Banner ads
v. Affiliate programs
vi. Commissions
vii. Publishing
1. Books, guides, e-books
2. Teleseminars
3. Webinars

b) Keeping Score with Analytics

i. Headline results analysis
1. Titles
2. Leads
3. Call to action
ii. Online keyword tools
iii. Website optimizer tools
iv. Stat counters
v. Campaign performance
vi. Multivariate testing

How Mailing List Services Can Increase the Value of Your Marketing Lists

Direct marketing lists are an important part of every business’ continued success. Whether companies are marketing to new prospects or sending out new promotional offers to existing customers, mailing list services add value and increase the value of their marketing lists. There are several mailing list services available to enhance your list. These services include telephone and email appending, list hygiene, mapping solutions, data analysis and data entry.

Telephone appending is the process of adding phone number to an existing list or database. You can append phones to an existing customer database or to a prospecting list. Telemarketing is one of the most common forms of marketing where initial contact or follow up is made by phone. Phones can be added to a residential database and/or business database.

Email appending is done by adding email addresses to a customer database. Appending emails is done for a company’s existing customer database. Appending to a prospecting list not typically permitted. With today’s advancements in technology, almost every household has an email address available for communication. This is the most cost effective way to stay in front of your customers with new promotions and customer satisfaction follow ups.

List hygiene is the process of updating the addresses within a mailing list. There are on average 45 million people moving each year, which is almost 15% of the population. With these approximate numbers, that shows that each mailing list will decline about 15% each year. As your mailing list ages, the accuracy will continue to decline. This results in wasted printing and postage. A mailing list should be run through the national change of address and the coding accuracy support system at a minimum of every 90 days. Other hygiene options include removing deceased people from your database and removing telephone numbers that have been added to the national do not call.

Mapping solutions gives marketers a visual look at exact where their customers are and helps to set boundaries for multi location businesses. At times selecting the correct areas to market is harder than it sounds. It is crucial to choose the optimal geography along with demographic variables to successfully accomplish a company’s objective. Many multi-location retailers have a complicated time assigning territories to each location, especially when they are close to each other. Mapping helps to sort out their geographic markets so their mailing can be as effective as possible. Mapping aids in tying all of these important variables together and proves a visual tool for your client.

Data analysis involves studying a current customer file and calculating exactly who is currently purchasing your product and/or service. A company’s customer file would be ran through an appending software system and attaches elements including age, income, cluster codes and several other household demographic information. This information can then be used to model your perfect customer and can be used to purchase new mailing lists with the demographics from conclusion of the analysis. This can be a significant tool in creating a perfectly targeted prospect list.

Data entry can aid in turning your stack of reply cards sitting by your desk into a useful money making electronic mailing list. Often time’s businesses get inundated with responses from their postcard mailers. In this case, these reply cards can sit in a storage room or office floor for months. These are individuals that have responded with an interest and should be utilized for additional marketing promotions. These cards can be shipped to a data entry company and can be manually entered into an electronic mailing list for further promotions.

Direct mail marketing should be an integral part of any business’ advertising strategy. This form of marketing gives marketers the ability to target a message to the people that fit the profile of having an interest in your product or service. Updating and enhancing mailing list services will add value to your lists, increase the accuracy of your mailings and significantly lower waste. These mailing list services will ensure you are getting the most out of your lists.