The Future of Advertising: Mobile Media Marketing

The Internet is transforming today’s advertising culture by leaps and bounds. In an economic climate where businesses can no longer afford to waste money on general advertisements, mobile media marketing is the answer to reaching the most relevant demographics without an extensive advertising budget.

Never before has the marketing world seen a mode of advertisement with the ability to target, push, and measure campaigns the way mobile advertising does. As of this year, more than 85% of new phones are capable of accessing the Internet, with future projections vastly increasing. This makes mobile marketing the most direct line of entry into an audience pool that is involved, participatory, and easy to target.

For the most part, mobile searches comprise a completely different aspect of the web than home-based searches. On the move, users tend to make more local searches for dining, entertainment, retail, directions, and service centres than they would at home. Businesses in competitive markets which cater to a local population can benefit from making themselves visible to mobile web traffic. Before a local business would need to be located by a customer on foot, smaller corporations can now draw in their customers with eye-catching offers, and adverts. Businesses also have the opportunity to involve their customers with reviews and contests.

Mobile media marketing is the most flexible and affordable mode of advertisement yet. Businesses can create and personalise their ads for little or no money and then launch them to a fully targeted audience of their choosing. Mobile browsers hold extreme amounts of data, some of which includes user demographics that are used by businesses when targeting their ads. There are two main areas for a business’s ad to be featured: with apps or in web browsing. Both ways offer the business pay-per-click (PPC) advertising where a business is only charged by the advertiser when a user clicks on the ad. This is an incredible benefit for businesses as they are only charged when a customer is successfully directed to their site.

The return on investment potential with mobile advertising is extraordinary. Because ads are launched and monitored in real time, businesses can also receive instant feedback on their campaigns. This allows a company to experiment with their ads to find the most effective calls to action without the risk of crippling the advertising budget. The future of mobile media marketing is endless: already the integration of social media has bridged the gap between businesses to consumer. By carrying the Internet with them, consumers are involving themselves with the web like never before. The businesses that take advantage of this relationship and use it to better address their consumers’ needs will surely reap the benefits.

What Is A Health & Safety Audit, And Why Is It Needed?

Why is it needed?

A workplace health and safety audit is required in order to ensure that employees are working in a safe environment. An organization must conduct an annual workplace health and safety audit to ensure compliance with legislation on occupational health and safety. This helps the organisation to make sure that they are adhering to the laws and regulations set out by the government.

How to find the right auditor for you

Who conducts a health and safety audit? A risk assessment engineer or auditor or an independent party who carries out WHS consultation, will be assigned the task of conducting an initial examination of your business, process, equipment, materials, people, and procedures for their compliance with legislation on occupational health and safety. This will include:

Examining any documentation you may have about how work within your business is carried out (for example manuals).
Making site visits both during normal operational hours as well as off-shift where possible.
Speaking with those employees who have specific duties and responsibilities in relation to occupational health and safety matters.

The audit is usually carried out over a one-day period, but this can vary depending on the size of your business or how complex it is.

How do you know if you have picked the right auditor? The first thing to consider when choosing an auditor for your health & safety assessment is their ability to provide a service that meets all of your expectations. Make sure they are fully qualified with appropriate accreditations. You should check whether they work alone or as part of a larger team; both options will be able to offer impartial advice, however working with a larger team may give you access to a wider range of knowledge and expertise such as occupational hygienists in Australia and other specialists in workplace health and safety. You should also check that they have the necessary experience in your industry sector or similar sectors, as this will help them find any potential risks quickly.

Once you have chosen an auditor, it is time for them to carry out their health & safety audit on-site, so they can see exactly what is going on within your business premises. This may mean speaking with employees directly about the ways work activities are carried out.

Steps to help make sure your business passes a health & safety audit

While it is important to ensure that your business has a health and safety audit carried out, it is also vital that you follow through by making the necessary changes. Once you have undergone an on-site inspection from an auditor, there are certain steps you can take to help make sure they pass your health and safety audit, such as:

Make sure that your employees are given the proper training they need to carry out their tasks safely.
Ensure that all of your equipment is up-to-date and can be operated in a safe manner.
Don’t hesitate to have another health & safety audit carried out if you feel it is necessary, even if the auditor tells you everything looks good.

How often should companies have their audits performed, and who should perform them on behalf of your company

A health and safety audit should ideally be carried out once every year, in order to keep track of the health and safety standards implemented in your company. They can be carried out by an outside firm or even by employees that are particularly interested in keeping up to date on these matters, so long as they have received training for this purpose.

Certain regulations could change over time, and getting a regular audit means that you are kept aware of these changes and can stay on top of things. There are independent consultants who are accredited with national health and safety authorities, and who are well experienced and skilled to carry out these audits. They will look at different factors inside your company, and make the necessary recommendations to the management for changes to be made. The audit will also look at your work organization, and how it affects health and safety in the workplace; they may find that there are too many people working on a particular task for example, which is not safe or efficient.

Some of these audits can take several days depending upon the size of your company, but this ensures that every aspect has been covered by them. They will make recommendations, if necessary, but most importantly they give an independent view about where improvements can be made in order to keep everyone safe while performing their jobs safely.

Many companies actually include health and safety as part of their ISO standards (a management system based around quality), so getting regular audits done becomes even more important when you have such high standards to adhere to and hence, provide the best possible service to your customers.

What Are Personal Protective Equipment? Why Are They Needed In The Workplace?

Why do personal protective equipment need to be worn in the workplace

A workplace can consist of many dangers and hazards and personal protective equipment helps protect the worker to avoid injury. Workers are often exposed to sharp tools, dangerous chemicals and can even be harmed by objects that fall onto them while working with machinery overhead. There is also a risk of getting hurt when something falls on you if you’re not wearing PPE like proper footwear that protects your feet, not only because these kinds of accidents could cause serious injuries that would take time away from work, but also due to the fact they may result in lawsuits against employers who didn’t do everything possible to keep their workers safe from such hazards and dangers.

PPE can also protect you in other ways, like when it comes to your hearing. Loud noises in the workplace not only raise sound levels way beyond safe limits for humans, they can seriously damage people’s ability to hear over time and cause permanent hearing loss if workers are exposed to these high decibel sounds all day long, every workday of their lives. With this type of personal protective equipment that protects against noise exposure hazards, employers need not worry about their staff suffering from such severe safety concerns because they simply failed to put PPE into place at their worksites. Employers in these industries should also consider getting regular noise monitoring services so that they can know if any employees are in danger due to exposure to loud noise levels.

Different types of PPE, including hard hats, goggles, gloves, and ear plugs

There are many different types of PPE which are needed for different uses. These include:

Hard hats: a hard hat is not going to protect an office worker from getting hit in the head with a falling object. It is used when there are hazardous working conditions that could lead to injury or death without them being worn by workers on site.
Goggles: Goggles help keep dust out of eyes when using power tools such as sanders or grinders so they don’t get bits of metal into their eyes which can cause blindness.
Gloves: Gloves allow people who do work where they need dexterity like electricians and auto mechanics so hands are not burned while performing tasks around hot machinery.
Ear plugs: These prevent hearing loss in places where there are loud noises like airports, construction sites and factories.
Respirators: Respirators are important in instances where there are dusty, mouldy or chemical fumes in the air. They prevent inhalation of dangerous substances which can cause respiratory illness.
Face mask/surgical masks: Face masks protect against contagious viruses that people may be exposed to at work such as colds, flu etc. Surgical masks also help do this but they are slightly different because they cover nose and mouth completely instead of just face area around nose and mouth.
Heavy duty safety boots: Safety footwear is important for protecting feet from injury on slippery surfaces caused by spills or wet floors due to leakage in pipelines, or even from falling heavy objects.

Why these pieces of equipment are necessary for workers

Without these specific types of equipment, workers will not be protected from the many different risks that exist in the workplace. These risks include bodily fluids, chemicals and sharp objects. Especially in the current context with the Covid-19 pandemic, it is very important that all workers are provided with the best protection they need, and that they follow strict guidelines in order to stay safe.

The importance of wearing a respirator when working with chemicals or hazardous materials

Chemicals and other hazardous materials can cause severe respiratory illness if workers are not wearing the proper equipment, and these illnesses can have life-long effects on their health. If respirators are being used, it is essential that the employer conducts respirator fit testing so that they can ensure that the respirator is fitted properly to each worker’s face.

Respirator fit testing is conducted by having each worker wear a respirator for several minutes. Then, an individual does not wear the mask at all and are asked to take deep breaths in order to determine if they can detect any leakage. If there is no leakage detected, it means that the mask fits appropriately on their face.

One thing employers need to be cautious about when conducting respirator fit testing is making sure that workers do not have facial hair, because this makes it very difficult for them to properly seal around the nose of the mask. This could result in hazardous materials entering into their respiratory system which would cause further health issues down the road.

While giving workers the right protective gear is important, it is also important that these items are replaced with new ones no sooner wear and tear is detected. Otherwise, if workers continue to use damaged personal protective equipment, they risk further injury and health issues.