Internet Marketing Tips For Your Business – Use Facebook To Reach Social Media Prospects

As you know, today Facebook is one of the leading places where people correspond with each other on the Internet. As a result, you can capitalize on this communication movement to promote your products and services for your business.

Like anything else there are certain rules or best practices and tips that will make this task easier for you.

Here are some basic steps to consider when you use Facebook to promote your business.

1. Establish Facebook Presence

Currently on Facebook you can have a fan page which can be used as your business page – or fan page as it’s sometimes called. And you can also have a profile page which would be used to post information of a more personal nature about yourself.

One particular rule of thumb would be to post 80% of business posts on your business page with 20% personal posts for this page. And for your personal profile page, post information to the opposite of these percentages.

In this way people going to your personal profile page will find out more personal information about you and people going to your business page will find out more information about your business.

Facebook makes changes from time to time about these pages and the rules regulating these pages. So the recommendations noted here may change as time goes on.

it is important to brand your Facebook fan page as much as possible so that when people come upon your page they can easily recognize what you are all about as a business and what you have to offer. This will give them instant recognition of your “brand” which could be your business purpose, mission, business fulfillment strategy, or business personal relations target achievement, etc.

Optimize Your Profile

In this regard, it’s important to optimize your profile – give information about you and your business so that people can easily find out about what you have to offer in your products and services of your business.

Website Link

Be sure that you put your website(s) links in this profile so that people can easily go to your website to find out more about you and your business. A tip here is to put your website in “camel case” format. An example of this would be is: “http://www.YourDomain.com” where the Y and the D are capitalized. This makes it easier to read your website domain, and people will more readily click on it or visit it.

Lead Capture/Welcome Tab

It is also important to build a lead capture or a welcome tab so that people will “Like” your page. After they have liked your page they will receive notification of future postings on your page. In this way they will be able to keep up-to-date with the information that you are posting all in your Facebook site.

It is a good idea here to give people who “Like” your page something of value that they will find enticing and rewarding once they receive it.

With all this done, you have set up the basics for establishing your Internet presence with your Facebook site.

The next step will be to add updates to your site so that you can get more people to participate using your site and thereby be directed to your business linked websites so they can find out more about how to buy your products and services.

2. Post Updates

Now when you post updates to your site, you want them to be newsworthy and about your business or your industry that you are promoting. This will give information to people about your business or industry and prompt them to find more information out about you or your business by clicking on a link which would take them to your business website directly.

In this way, with this linking strategy, you can also send them to articles or videos you have produced about your business products or services. Another great way to direct people on your Facebook page would be to post a link that they can click on to go to these particular sites and read more about you or watch a video that describes more in detail what you are promoting.

Done correctly, they will find this both refreshing and rewarding and they will eventually become customers for you. and they will become influencers to their friends. They will refer their friends to your Facebook page or your website.

3. Friend Influencers

Since Facebook is a very social Internet platform and people discuss all kinds of things on it, certain people are very influential in their Internet presence already. Is a good idea to “friend” these people and endeavor to be “friended” back by them. This is because they have influential friends in their group or they are part of other groups that have influential buyers in them who will want to buy from your business or company.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing – so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the resource box at the bottom of this article.

How Mailing List Services Can Increase the Value of Your Marketing Lists

Direct marketing lists are an important part of every business’ continued success. Whether companies are marketing to new prospects or sending out new promotional offers to existing customers, mailing list services add value and increase the value of their marketing lists. There are several mailing list services available to enhance your list. These services include telephone and email appending, list hygiene, mapping solutions, data analysis and data entry.

Telephone appending is the process of adding phone number to an existing list or database. You can append phones to an existing customer database or to a prospecting list. Telemarketing is one of the most common forms of marketing where initial contact or follow up is made by phone. Phones can be added to a residential database and/or business database.

Email appending is done by adding email addresses to a customer database. Appending emails is done for a company’s existing customer database. Appending to a prospecting list not typically permitted. With today’s advancements in technology, almost every household has an email address available for communication. This is the most cost effective way to stay in front of your customers with new promotions and customer satisfaction follow ups.

List hygiene is the process of updating the addresses within a mailing list. There are on average 45 million people moving each year, which is almost 15% of the population. With these approximate numbers, that shows that each mailing list will decline about 15% each year. As your mailing list ages, the accuracy will continue to decline. This results in wasted printing and postage. A mailing list should be run through the national change of address and the coding accuracy support system at a minimum of every 90 days. Other hygiene options include removing deceased people from your database and removing telephone numbers that have been added to the national do not call.

Mapping solutions gives marketers a visual look at exact where their customers are and helps to set boundaries for multi location businesses. At times selecting the correct areas to market is harder than it sounds. It is crucial to choose the optimal geography along with demographic variables to successfully accomplish a company’s objective. Many multi-location retailers have a complicated time assigning territories to each location, especially when they are close to each other. Mapping helps to sort out their geographic markets so their mailing can be as effective as possible. Mapping aids in tying all of these important variables together and proves a visual tool for your client.

Data analysis involves studying a current customer file and calculating exactly who is currently purchasing your product and/or service. A company’s customer file would be ran through an appending software system and attaches elements including age, income, cluster codes and several other household demographic information. This information can then be used to model your perfect customer and can be used to purchase new mailing lists with the demographics from conclusion of the analysis. This can be a significant tool in creating a perfectly targeted prospect list.

Data entry can aid in turning your stack of reply cards sitting by your desk into a useful money making electronic mailing list. Often time’s businesses get inundated with responses from their postcard mailers. In this case, these reply cards can sit in a storage room or office floor for months. These are individuals that have responded with an interest and should be utilized for additional marketing promotions. These cards can be shipped to a data entry company and can be manually entered into an electronic mailing list for further promotions.

Direct mail marketing should be an integral part of any business’ advertising strategy. This form of marketing gives marketers the ability to target a message to the people that fit the profile of having an interest in your product or service. Updating and enhancing mailing list services will add value to your lists, increase the accuracy of your mailings and significantly lower waste. These mailing list services will ensure you are getting the most out of your lists.

Internet Marketing Demystified

Successful internet based marketing requires bringing dozens of details together. In fact, we’ve identified over 160 details that are part of a successful online marketing strategy and have grouped them into five categories:

- Your internet marketing business plan
- Why as an SEO optimization firm we are positioned to help you grow organic inbound traffic
- Reaching out and driving online web site traffic with email, PPC advertising, landing pages, and even old-school direct mail advertising
- The social media sensation and how services like Facebook and LinkedIn are changing niche internet marketing
- Maximizing your internet marketing strategy by measuring and monetizing your website to be a profitable venture

Internet based marketing is more than having a successful website. No doubt you have a website for your business. But if was created only a few years ago, it could be out of date and out of touch with the realities of how search engine optimization and SEO copywriting has changed, and how web copywriting has evolved from “sell sell sell” to “give give give.”

As consumers become more and more savvy about using the internet, and their overall experience, the style of web copywriting continues to evolve. Those marketers on the internet who are most successful recognize the value of having an individual with web copywriting experience handle their marketing.

While many internet based marketers may not realize it yet, gone are the days when web programming and flashy graphics was king. Now is the time for use of keywords, rich and deep content, multiple tiers of a web’s wireframe, and engaging copy that gives away information free, but in the end, compels the prospect to take action.

With the rapidly expanding movement by consumers to the online space to research products and make purchase transactions, it is vital that you explore more deeply how to harness the power of internet based marketing. Each month, quarter, and year that passes is time that should be invested in testing online marketing. While, of course, it takes commitment of both time and money to fully realize the potential of online marketing, it’s clear the genie is out of the bottle and there is no going back to the way things used to be.

Internet Marketing Business Plan

Your internet marketing business plan must incorporate several elements. You can see them on the interactive chart, but here are the items listed in a checklist:

a. Develop a Plan

i. Establish objectives
ii. Establish a purpose
iii. Setting ultimate business goals
iv. Description of ideal customer
v. Competitive analysis
vi. How captured email addresses will be used to market
vii. Trend tracking tools

b) Web-Friendly Architecture

i. Ensure usability
ii. Wireframe individual pages
iii. Message blocks
iv. Identify number of pages
v. How pages flow from Home Page through buying process
vi. Ease to capture email addresses
vii. Familiar navigation buttons
viii. Determine primary content per page
ix. Shopping cart or other order mechanism
x. Photos
xi. Videos
xii. Custom designs vs. templates

These steps are a start for you to consider everything you need in an internet marketing business plan.

SEO Optimization

Your checklist for SEO optimization includes:

a) Optimized Website Content

i. Copywriting plan
ii. Offer
iii. How to capture email addresses
iv. Use of strong headlines
1. What’s offered
2. Why it matters
3. Captivating
4. Makes a promise
5. Emotion
6. Specific
v. Strong leads
1. Tells us what you get
2. Describes benefits
3. Offers proof
4. Removes risk
5. Asks for sale
vi. Keywords
1. Choice and usage
2. Long copy for key phrases
3. Hyperlink key phrases
vii. Logical information hierarchy
viii. Endorsements or testimonials
ix. Guarantee
x. Keyword effectiveness tool
xi. Inbound links

b) Maximizing Search

i. Keywords and Key Phrases
1. Research and brainstorm
2. Evolution of choosing keywords and key phrases
3. Keyword rich domain names
ii. Title bar copy
1. Character count
2. Description friendly for search engines and users
iii. Back end code copy
1.
iv. Long tail key phrases
v. Key phrase repetition and placement in copy
1. 2-3 key phrases per page
2. 3-4 times within copy
3. In headlines, subheads and hyperlinks
vi. Determine if technical issues exist
vii. Examine current page rankings
viii. Keyword up sell opportunity research
ix. Directory listings
x. Articles on other sites with links back
xi. Writing snippets for search engines
xii. Generate links to your website

Generating Online Web Site Traffic

Your checklist for driving traffic to your website includes:

a) Driving Traffic

i. Pay per click
ii. Email marketing
iii. Bookmarking services
iv. Affiliate marketing
v. Online directory listings
vi. Online banner ads
vii. Catalogs
viii. Direct mail
ix. Direct mail with Personalized URLs (PURLs)
x. Print advertising
xi. Broadcast
xii. Other offline media
xiii. White papers
xiv. RSS feeds
xv. Direct-to-consumer news releases

b) Profitable Pay-Per-Click

i. Determine PPC marketing strategy
ii. Offer
iii. Research relevant keywords and exact phrases
iv. Keyword and key phrase bidding
1. Desired page position
2. Geographic targeting
3. SERPs (Search Engine Results Pages) Vs. Content Networks
4. Time of day
5. “Negative” words
v. Conversion benchmarks
vi. Use long-tail keywords
vii. Copy that grabs, makes the offer
6. Proven formulas
7. Urgency
8. Newsworthiness
viii. Assign unique tracking codes
ix. Drive PPC response to landing page
x. Landing page continuity
xi. Click-through analysis

c) Smart Landing Pages

i. Direct from PPC ads
ii. Avoid message mismatch
iii. Referring link on offline media
iv. PURLs from offline media
v. Layout key to success
1. Urgency
2. Newsworthiness
vi. Use proven formulas for copy and design
vii. More clicks requires = less sales
viii. Test multiple landing pages
ix. Statistically valid tests
x. Assign unique tracking codes
xi. Multivariate testing on Google – 7 scenarios

d) Sales-Producing Email

i. Contact strategy
ii. Segmentation
iii. Offer
iv. Subject line copy
1. Teaser
2. Question
3. Event
v. Headline copy
vi. Email styles
4. Testimonial
5. Dialogue
6. Q&A
7. News
8. Criticism
9. Voyeur
10. Joint Venture
11. The sale
vii. Multivariate testing
viii. Conceiving a reason to email

Social Media and Niche internet marketing

Your checklist for social media and niche internet marketing includes:

a) Leveraging Communities

i. You Tube
ii. Podcasts
iii. Blogs
iv. Forums
v. Polls
vi. Facebook
vii. Twitter
viii. Flickr
ix. MySpace
x. Plaxo
xi. LinkedIn
xii. Niche communities

Internet Marketing Maximizing Strategy
Through Measuring and Monetizing

Your checklist for measuring and monetizing your website for maximizing internet marketing strategy include:

a) Bonus Income Sources

i. Google AdSense
ii. Other contextual advertising
iii. Display ads
iv. Banner ads
v. Affiliate programs
vi. Commissions
vii. Publishing
1. Books, guides, e-books
2. Teleseminars
3. Webinars

b) Keeping Score with Analytics

i. Headline results analysis
1. Titles
2. Leads
3. Call to action
ii. Online keyword tools
iii. Website optimizer tools
iv. Stat counters
v. Campaign performance
vi. Multivariate testing