The Future of Advertising: Mobile Media Marketing

The Internet is transforming today’s advertising culture by leaps and bounds. In an economic climate where businesses can no longer afford to waste money on general advertisements, mobile media marketing is the answer to reaching the most relevant demographics without an extensive advertising budget.

Never before has the marketing world seen a mode of advertisement with the ability to target, push, and measure campaigns the way mobile advertising does. As of this year, more than 85% of new phones are capable of accessing the Internet, with future projections vastly increasing. This makes mobile marketing the most direct line of entry into an audience pool that is involved, participatory, and easy to target.

For the most part, mobile searches comprise a completely different aspect of the web than home-based searches. On the move, users tend to make more local searches for dining, entertainment, retail, directions, and service centres than they would at home. Businesses in competitive markets which cater to a local population can benefit from making themselves visible to mobile web traffic. Before a local business would need to be located by a customer on foot, smaller corporations can now draw in their customers with eye-catching offers, and adverts. Businesses also have the opportunity to involve their customers with reviews and contests.

Mobile media marketing is the most flexible and affordable mode of advertisement yet. Businesses can create and personalise their ads for little or no money and then launch them to a fully targeted audience of their choosing. Mobile browsers hold extreme amounts of data, some of which includes user demographics that are used by businesses when targeting their ads. There are two main areas for a business’s ad to be featured: with apps or in web browsing. Both ways offer the business pay-per-click (PPC) advertising where a business is only charged by the advertiser when a user clicks on the ad. This is an incredible benefit for businesses as they are only charged when a customer is successfully directed to their site.

The return on investment potential with mobile advertising is extraordinary. Because ads are launched and monitored in real time, businesses can also receive instant feedback on their campaigns. This allows a company to experiment with their ads to find the most effective calls to action without the risk of crippling the advertising budget. The future of mobile media marketing is endless: already the integration of social media has bridged the gap between businesses to consumer. By carrying the Internet with them, consumers are involving themselves with the web like never before. The businesses that take advantage of this relationship and use it to better address their consumers’ needs will surely reap the benefits.

Why You Should Use Landing Pages in Affiliate Marketing

If you are into affiliate marketing, you should really consider using landing pages for your affiliate marketing products – if you don’t already. A landing page is basically a web page that your targeted visitors will be directed to, whenever they click on a result that they received by doing a Google search or whenever they click on one of your Internet advertisements.

Sure, you can always use your direct affiliate marketing link, but you will do a lot better if you create a great landing page with a call to action that will gain the attention of your visitors. This being said, there are a few reasons that you really should use a landing page for your web advertisements:

1. When it comes to affiliate marketing, squeeze pages are the only real way that you can earn conversions with an affiliate program. There are plenty of affiliate marketing programs out there, but a lot of these programs let the merchant pay their affiliates on a pay-per-click basis. This being said, all you need to do is sign up for a particular affiliate program and submit your ads. Once that advertisement for your affiliate marketing program is submitted, it can be placed on the program owner’s website.

Anyway, you can probably guess that once someone (a potential customer) clicks on that ad, they will be directed to your landing page. The landing page will have a specific call to action and information on how that potential customer can buy the product, and you will be able to gain the contact information of your potential customers…turning them into leads. As you know, leads will eventually convert into sales.

2. An ordinary website will just not do. Some affiliate marketers think that they can use their website in the same manner that they would use a landing page, thinking that it will do the trick. Some people try to make their website’s home page as the landing page for their ads, but again… this will not do the trick. Why? Well, with an actual landing page you will have the ability to make it relevant to the keywords that your potential customers might use and have it focus on one product or service. This being said, a squeeze page will make it much easier to push your visitors to take action, because in many cases they would have been searching for a specific keyword or phrase (similar to yours), so they will already be somewhat interested in what you have to offer.

Some affiliate marketers actually join an affiliate program in hopes to make some extra dough, without having to shed out any (or very little) initial advertising costs. Well, the truth of the matter is that if you join an affiliate program and don’t use a landing page, you will most likely end up paying too much without actually getting anything in turn. And, you will be spending a lot of your time trying to bring in some customers as well. Anyway, once you set up your squeeze page or multiple landing pages, all you will need to do is keep the content fresh and new and ensure that it is optimized. After that, you will be able to gain a more leads – which will truly help your affiliate conversion rates.

The Inherent Strengths of Direct Mail

The Response Rate 2012 Report published by the Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%.

Depending on how one crunches the numbers, direct mail has a response rate 10X – 30X greater than email – and even higher when compared to online display advertising.

Despite the numerous naysayers, direct mail continues to thrive as a marketing channel. Its success can be attributed to the following strengths of direct mail as a marketing channel.

The “Mail Moment”

According to a survey conducted by USPS, 98% of people read mail daily and 77% of these individuals read their mail at the very first opportunity to do so. The same study revealed that 55% of the participants said receiving mail is a real pleasure and they look forward to receiving mail. This reflects a positive outlook towards snail mail and unparalleled marketing opportunity to reach consumers and communicate your message.

Targeted

Direct marketing enables marketers to connect directly with target audiences and key prospects. Innovative database technology provides businesses the opportunity to use multiple filters to pinpoint the people or businesses most likely to purchase their product or service. These segmentation capabilities allow you to tailor your communications precisely to your target audience, ultimately ensuring that your target audience receives relevant, timely messages, which significantly increase the likelihood of campaign success.

Tangible

Mail engages prospects by placing relevant messages into their hands. Recent breakthroughs in technology now allow marketers to appeal to their prospects through a combination of the five senses. From tactile devices, to fragrances, sound cards and even food samples, mail offers an unprecedented opportunity for creativity that doesn’t exist in other marketing channels. And because direct mail is tangible, it conveys a level of value that’s not easily attributable to other marketing media.

Personal

Individuals like to be recognized for their unique characteristics. Generic mass-marketing is incapable of addressing differences in traits between individuals. With personalized mail, the power of Variable Data Printing (VDP) technology enables marketers to develop customized messages that speak directly to each prospect’s individual needs and wants.

Today, using VDP technology, Marketers can create highly-customized full-color marketing pieces that look as if they have been expressly designed and printed for a single person.

Elements such as text, images and graphics can be easily changed from one marketing piece to the next to deliver extremely targeted, relevant messages that speak directly to each prospect on a very personal level.

The use of personalization has a proven impact on campaign performance and ROI. One study by Info Trends/Cap Ventures revealed that personalized mail generates a 300% increase in response over non-personalized direct marketing campaigns. This study clearly demonstrates how incorporating personalization into a direct mail campaign will dramatically increase response rates.

Flexible

Direct marketing offers an array of flexible options, from brochures and postcards to multi-dimensional and scented mailers. With a wide spectrum of solutions, marketers can develop and deploy direct marketing campaigns that make bold, powerful impressions on their prospects.

Multi-Channel Marketing

Personalized mail via VDP technology is often used as stand-alone marketing. However, it is extremely effective when used in conjunction with PURL’s and other response vehicles to create a true multi-channel campaign. Successful multi-channel campaigns rely heavily on direct mail as a first step to deliver a compelling call-to-action that generates high response rates through any channel, whether it’s the mail, the telephone, in-store or online.

Measurable

Success can only be achieved if it is measurable. As accountability for marketing spend continues to pressure marketers, the need to use measurable marketing channels is ever-increasing. Direct marketing is one of the most measurable of all media channels, allowing marketers to track results from initial response rates through the entire customer life cycle.

Cost-Effective

Because of its strong performance, direct mail remains one of the most cost-effective marketing channels. Whether simple or complex, a direct marketing campaign continues to be a wise investment that yields substantial ROI.