Social Media Marketing For Artists – Part 2

I explained in an earlier article Social Media marketing For Artists – Part 1, that the opportunities for artists promoting their work have never been more plentiful, cheaper or more comprehensive. You can promote your work permanently online locally, nationally and internationally at practically no cost!

But what are the practicalities of building your audience and making money through social media marketing?

Here’s a summarised answer to that question.

Create your hub
Make announcements, publish your thoughts and start discussions
Join discussions
Be interesting and /or helpful
Keep publishing
Create my hub?

Yeah. Your website or blog. The centre of your whole operation. There has to be a hub around which all the social media stuff revolves.

If you are an artist your hub will be…

Your online exhibition space. All your painting, photographs of your sculpture, photographs will be displayed there.
There will be a biography / profile of you, the artist
There will be contact details
There will be news of upcoming exhibitions in real space
There will be a “buy now” button alongside every art piece not yet sold
In short, your hub will be you and your art online. If ever anyone asks what you do, or who you are, and you don’t have time to explain then you will be able to refer them to your website or blog for the full directors cut.

Make announcements, publish your thoughts and start discussions

Spreading your news and giving your thoughts on issues concerning art will develop your profile on the internet. In every blog entry you will send out signals on what kind of work you do and what interests you. In your tweets the terms you use will tell others how to categorise you relative to their own interests. The groups you belong to in Facebook will betray your aesthetic sensibilities. Your appearances on YouTube will appeal to certain types of audiences. Every thing you say on the net will further develop your profile and make you categorisable.

Do I want to be categorised?

We are all categorised in the real world. It’s how people find us – for example “the guy that lives on that street, the girl with the blond hair, the artist from Edinburgh”. On the net you are categorised by your words. Type in the search “Italian Restaurant, New York” and what do you get. Italian restaurants, and in New York no less.

Join discussions

Social media platforms are social because they provide a place for authors to interact with their readers. A blog entry can be commented on by readers. A tweet on twitter can be replied to by direct message to the author by reader or by a retweet or tweet visible to all other readers. YouTube films also provide for commentary by viewers.

As an artist you can write your blog and comment on the blogs of other. Your response to the material of others goes further to heightening your profile and building your reputation in relevant areas of discussion and interest.

Responding to other blogs doesn’t just increase name/brand awareness across the web. It allows you to plant direct links back to your hub. In every comment you make on another blog you can leave a link back to your website or blog – back to your hub. On every tweet you send or respond to you leave your profile with its link back to your hub.

Be interesting and/or helpful

Chattering away on social media (publishing your own stuff) and responding to other peoples participation in social media (commenting, retweeting) you can make a lot of noise, but you’ll only attract loyal and increasing attention if you can appeal to readers interests and keep them interested.

If you are interested in art then you will be familiar with many of the issues that concern the art community generally and the art community in your local area and country. There will be audiences for new art, art funding, exhibitions, sculpture, painting and drawing, crafts, performance, film etc to whom you might direct an advice, an opinion and insights.

Remember – Blogs and twitter accounts harnessed to the marketing of your hub should be used carefully. They are not for gossip or venting frustration – you can set up other blogs and twitter accounts for that stuff. They are there to help you build a reputation as a serious player in your chosen field.

Jon Hartley is an online marketing professional providing help and advice on search engine optimisation, social media marketing and SEO copywriting across Edinburgh, Glasgow and the rest of Scotland.

Internet Marketing Tips For Your Business – Use Facebook To Reach Social Media Prospects

As you know, today Facebook is one of the leading places where people correspond with each other on the Internet. As a result, you can capitalize on this communication movement to promote your products and services for your business.

Like anything else there are certain rules or best practices and tips that will make this task easier for you.

Here are some basic steps to consider when you use Facebook to promote your business.

1. Establish Facebook Presence

Currently on Facebook you can have a fan page which can be used as your business page – or fan page as it’s sometimes called. And you can also have a profile page which would be used to post information of a more personal nature about yourself.

One particular rule of thumb would be to post 80% of business posts on your business page with 20% personal posts for this page. And for your personal profile page, post information to the opposite of these percentages.

In this way people going to your personal profile page will find out more personal information about you and people going to your business page will find out more information about your business.

Facebook makes changes from time to time about these pages and the rules regulating these pages. So the recommendations noted here may change as time goes on.

it is important to brand your Facebook fan page as much as possible so that when people come upon your page they can easily recognize what you are all about as a business and what you have to offer. This will give them instant recognition of your “brand” which could be your business purpose, mission, business fulfillment strategy, or business personal relations target achievement, etc.

Optimize Your Profile

In this regard, it’s important to optimize your profile – give information about you and your business so that people can easily find out about what you have to offer in your products and services of your business.

Website Link

Be sure that you put your website(s) links in this profile so that people can easily go to your website to find out more about you and your business. A tip here is to put your website in “camel case” format. An example of this would be is: “http://www.YourDomain.com” where the Y and the D are capitalized. This makes it easier to read your website domain, and people will more readily click on it or visit it.

Lead Capture/Welcome Tab

It is also important to build a lead capture or a welcome tab so that people will “Like” your page. After they have liked your page they will receive notification of future postings on your page. In this way they will be able to keep up-to-date with the information that you are posting all in your Facebook site.

It is a good idea here to give people who “Like” your page something of value that they will find enticing and rewarding once they receive it.

With all this done, you have set up the basics for establishing your Internet presence with your Facebook site.

The next step will be to add updates to your site so that you can get more people to participate using your site and thereby be directed to your business linked websites so they can find out more about how to buy your products and services.

2. Post Updates

Now when you post updates to your site, you want them to be newsworthy and about your business or your industry that you are promoting. This will give information to people about your business or industry and prompt them to find more information out about you or your business by clicking on a link which would take them to your business website directly.

In this way, with this linking strategy, you can also send them to articles or videos you have produced about your business products or services. Another great way to direct people on your Facebook page would be to post a link that they can click on to go to these particular sites and read more about you or watch a video that describes more in detail what you are promoting.

Done correctly, they will find this both refreshing and rewarding and they will eventually become customers for you. and they will become influencers to their friends. They will refer their friends to your Facebook page or your website.

3. Friend Influencers

Since Facebook is a very social Internet platform and people discuss all kinds of things on it, certain people are very influential in their Internet presence already. Is a good idea to “friend” these people and endeavor to be “friended” back by them. This is because they have influential friends in their group or they are part of other groups that have influential buyers in them who will want to buy from your business or company.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing – so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the resource box at the bottom of this article.

Georgian Capital Market

Capital market formation faces several problems: small volume of transactions and low liquidity; undeveloped informational, depositary and clearing networks; indirect governmental intervention through National Bank of Georgia (commercial bank securities control) and Ministry of Finance (control of non-bank financial institutions); high level of risk and the absence of business ethics. Besides the economy is characterized by instability not fully following free-market rules and despite recent expansion in trade volumes, the level of security emissions is still low. Due to these reasons capital market is still weak and does not satisfy needs of the economy.

The success of capital markets depends strongly on an appropriate and effective functioning of joint stock companies. Despite the fact that currently their number in the economy is 1773 forming 2% of all legal persons registered at the tax department, GSE could not transform into the alternative to banking sector and the means of efficient fund-raising. Georgian business environment is not yet ready for participation in capital markets. The reason for this is that the managers lack the knowledge of capital market functions and fail to use all the fund-raising benefits it provides. Therefore the levels of security emissions and exchange activities remain low. Currently Georgian financial system follows German model, where bank loans are highly favored at corporate level. Since further improvement of corporate governance is among the country’s principal interests, the Corporate Governance training program was organized by GSE leadership that aims to increase the awareness of benefits an organized stock exchange provides.

It is worth noting that mass privatization scheme that was implemented in Georgia did not serve as a factor for triggering development of stock exchanges in the country. Privatization vouchers were not listed at stock exchanges and transfers of ownership rights were mostly done through individual direct transactions. Eventually, approximately 1300 joint stock companies and half a million shareholders emerged; however the role of capital markets in this process was minimal. Even at the second wave of privatization capital markets were left out of the process and major part of privatization was conducted mainly through auctions, buy-outs and direct-sale methods. Only in 2002 first medium-scale transaction on the sale of 36646 shares (10148 GEL) was made on stock exchange.

Resumed privatization process uncovers new prospects for Georgian securities market. It is expected that new wave of privatization will trigger GSE, since nowadays holding of privatization auctions at GSE is backed by the adequate legislative bases. In addition, there were substantial foreign direct investment inflows in previous years and even larger inflows are expected to take place next year (approx. 2 billion US dollars). It is strongly believed that this will substantially contribute to the development of the capital market and improvement of investment climate in the country. To meet new demand the trading sessions must be held on a daily basis.