Understanding How and Why Internet Marketing Works

The concept of internet marketing is simple and consists of two primary principles. First, a company relies on independent representatives, or distributors, to sell its products and services directly to to consumers. That’s why it’s called direct selling.The company is spared the expenses typically associated with the middleman in business. In direct selling, you don’t need retail space or massive and costly advertising campaigns. The independent representatives, using a variety of marketing vehicles, dynamically advanced products and services to the point of purchase.

Second; the representatives are granted the opportunity to build their own independent sales organization and network of marketers or better know as a down-line.The representatives receive a percentage of the cash revenues generated monthly by the network. Some levels of the network pay a higher commission than others. I will discuss compensation plans in another article. This is an example of a down-line, you have one person named Pete, Pete recruits Jane and Bobby, Jane recruits John and Keith and Bobby recruits Jim and Frank, now John, Keith, Jim and Frank each recruit two or more people, all of these people are in Pete’s down-line and Pete would be considered a part of Jane and Bobby’s up-line, Jane is a part of John and Keith’s up-line, if you draw a diagram of this on a sheet of paper you might see how it forms a pyramid and some people may refer to network marketing as a pyramid scheme; but pyramid schemes are illegal.

People who refer to network marketing being a scam or pyramid scheme and sometimes make negative comments about different internet marketing companies are often referred to as “crybabies”, these are ex-internet marketers who probably gave up before they succeeded. They tend to blame everything thats wrong with network marketing and probably the problems of the world! Stay away from their websites, they try to steer everyone away from success; because they have failed at it!

The logic behind internet marketing is simple, but the implementation is complex. The distributors depend on the internet marketing company to provide desirable, quality products and services and to create the supporting systems such as operations, marketing, sales, customer service, and personal development. The company depends on it distributors to learn follow the systems and then teach the systems to other distributors whom they sponsor in their down-line. The ultimate failure or success of a internet marketing company depends on the effectiveness of it’s systems and the ability of it people to teach band follow them. For all of this to work, the parties must be committed, enthusiastic, and cooperative, not to mention fair and honest.

Internet marketing companies build the machine that makes it possible for internet marketers to succeed.For a small investment, people can wok from home and get all the tools and support they need directly from the company or the company who sponsors them.It woks because people are given every chance to succeed without a lot of investment and a lot of skills.

Even in a strong economy, many people need supplemental income.Most people live paycheck to paycheck, That is if they have a J.O.B (Just Over Broke). Most people can’t afford the nice things they want, or send their kids to college, and since there is seldom opportunity to make extra money in a job people resort to network marketing. The risk is low, and the potential return is great, as a result there will always be the need for network and internet marketing. I refer to internet marketing because network marketing is accomplished by using the power of the internet.

People are looking for for freedom from wok and jobs they don’t enjoy, and for money, and they can find both in network marketing. The combination is to tempting to pass up. Where else can you find a concept that gives you more of what you want just for helping them distribute their products and services?

Time seems to be the factor that Americans value most, and internet marketing can give them more of it by allowing them to work from home. They don’t have to commute, and they don’t have to get dressed! The desire for more time may encourage more of America’s dissatisfied workers to start their own internet marketing business.

The products and services are attractive, and they attract people to the profession. Network marketers are ground breakers. They are often responsible for introducing new products and services.Once a internet marketer has a positive experience with a network marketed product, then they’re hooked. They want to tell everyone about their experience, and in the process create their own business

See my other articles on “What Network Marketing Is”

Max Seale
Internet Marketing Success Coach

What Are Personal Protective Equipment? Why Are They Needed In The Workplace?

Why do personal protective equipment need to be worn in the workplace

A workplace can consist of many dangers and hazards and personal protective equipment helps protect the worker to avoid injury. Workers are often exposed to sharp tools, dangerous chemicals and can even be harmed by objects that fall onto them while working with machinery overhead. There is also a risk of getting hurt when something falls on you if you’re not wearing PPE like proper footwear that protects your feet, not only because these kinds of accidents could cause serious injuries that would take time away from work, but also due to the fact they may result in lawsuits against employers who didn’t do everything possible to keep their workers safe from such hazards and dangers.

PPE can also protect you in other ways, like when it comes to your hearing. Loud noises in the workplace not only raise sound levels way beyond safe limits for humans, they can seriously damage people’s ability to hear over time and cause permanent hearing loss if workers are exposed to these high decibel sounds all day long, every workday of their lives. With this type of personal protective equipment that protects against noise exposure hazards, employers need not worry about their staff suffering from such severe safety concerns because they simply failed to put PPE into place at their worksites. Employers in these industries should also consider getting regular noise monitoring services so that they can know if any employees are in danger due to exposure to loud noise levels.

Different types of PPE, including hard hats, goggles, gloves, and ear plugs

There are many different types of PPE which are needed for different uses. These include:

Hard hats: a hard hat is not going to protect an office worker from getting hit in the head with a falling object. It is used when there are hazardous working conditions that could lead to injury or death without them being worn by workers on site.
Goggles: Goggles help keep dust out of eyes when using power tools such as sanders or grinders so they don’t get bits of metal into their eyes which can cause blindness.
Gloves: Gloves allow people who do work where they need dexterity like electricians and auto mechanics so hands are not burned while performing tasks around hot machinery.
Ear plugs: These prevent hearing loss in places where there are loud noises like airports, construction sites and factories.
Respirators: Respirators are important in instances where there are dusty, mouldy or chemical fumes in the air. They prevent inhalation of dangerous substances which can cause respiratory illness.
Face mask/surgical masks: Face masks protect against contagious viruses that people may be exposed to at work such as colds, flu etc. Surgical masks also help do this but they are slightly different because they cover nose and mouth completely instead of just face area around nose and mouth.
Heavy duty safety boots: Safety footwear is important for protecting feet from injury on slippery surfaces caused by spills or wet floors due to leakage in pipelines, or even from falling heavy objects.

Why these pieces of equipment are necessary for workers

Without these specific types of equipment, workers will not be protected from the many different risks that exist in the workplace. These risks include bodily fluids, chemicals and sharp objects. Especially in the current context with the Covid-19 pandemic, it is very important that all workers are provided with the best protection they need, and that they follow strict guidelines in order to stay safe.

The importance of wearing a respirator when working with chemicals or hazardous materials

Chemicals and other hazardous materials can cause severe respiratory illness if workers are not wearing the proper equipment, and these illnesses can have life-long effects on their health. If respirators are being used, it is essential that the employer conducts respirator fit testing so that they can ensure that the respirator is fitted properly to each worker’s face.

Respirator fit testing is conducted by having each worker wear a respirator for several minutes. Then, an individual does not wear the mask at all and are asked to take deep breaths in order to determine if they can detect any leakage. If there is no leakage detected, it means that the mask fits appropriately on their face.

One thing employers need to be cautious about when conducting respirator fit testing is making sure that workers do not have facial hair, because this makes it very difficult for them to properly seal around the nose of the mask. This could result in hazardous materials entering into their respiratory system which would cause further health issues down the road.

While giving workers the right protective gear is important, it is also important that these items are replaced with new ones no sooner wear and tear is detected. Otherwise, if workers continue to use damaged personal protective equipment, they risk further injury and health issues.

Effective Marketing: Driven by Math and Creativity

Ah, yes. The old left brain versus right brain argument when it comes to effective marketing. The question of what truly drives effective marketing attempts to pit actuaries against Mad Men. Madison Avenue against Number Crunchers. Artists versus Scientists. It is an interesting debate, and one that I have seen probably since the very first day I entered the business world. So which one rules: creativity or math, design or analytics?

I, for one, am tired of this debate. I think it is an outdated and irrelevant conversation, quite frankly. If there has been one thing that the digital age has taught us is that marketers need both skill sets. They don’t just need a passing interest in both, they actually need to LIVE in both areas. I believe the days of being a really good direct marketer, or numbers person, OR a high-flying studio executive at a major ad agency are gone. Marketers, and especially good Chief Marketers, need to own both personalities and skill sets.

The reason I believe this so strongly is that digital marketing, done via the internet, mobile devices or social media, presents an amazing opportunity to create marketing that is supremely visually appealing and impactful, yet steeped in analytics and measurement. I’m not simply referring to impressions, clicks or sales. The ability to measure how people interact with your advertisement, what they really think of it and what happens after they interact with it exists like never before, and as technology evolves even more, math, science and creativity will intersect on a much greater scale.

Think about it this way: twenty years ago, advertisers could run billboards in Times Square or place a great ad on top of a taxi. The advertiser (or agency) really had no way of knowing how people view the ad, much less how they interacted with it. Sure, there have always been vague (at best) techniques for measuring advertising done outdoors, on TV, or on radio. But largely, advertisers were left in the dark when it comes to really knowing without a shred of doubt what the real impact was on the millions of dollars they were spending. Professionally, this was me for many years.

On the flip side, you had direct marketers, direct mailers and direct response infomercial marketers who were less concerned with aesthetics of their ads but almost wholly consumed with numbers and metrics. Anything that moved, they measured. A few creative tweaks here and there were necessary for most marketing campaigns, but largely those tweaks were made in order to measure the impact of the changes and how those related to direct sales. Professionally, this was also me for many years.

Enter the age we’re in today which is far more digitally-based, and I believe we are on the verge of a marketing utopia. One indisputable fact is that a lot more investment from marketers and advertisers is getting put into interactive channels (online, mobile, etc). This is because it is where consumers ARE these days. They are online. They are on Facebook. They are blogging. They spend most of their time in front of a computer screen, and good marketers always want to be where their audience is.

It is a burgeoning marketing utopia because marketers that were on either side of the two scenarios I painted above are being forced to merge together and intersect. And why not? Creative folks most consumed with a compelling design and execution now actually have some more data at their fingertips to stoke their creative fires even more. I fail to see how that is a bad thing, in fact it should be embraced. Number crunchers have the benefit of technology at their backs, which allows them a lot more creative license to become more, well, creative rather than spending a majority of time or energy plowing through spreadsheets or figuring out how to slice and dice their list or database differently. Automation is a great thing for the direct response types because it provides speed and ease; think of all the time they can now spend on creativity and messaging.

The truth is that if you’re a marketer who wants to have a long career in your profession, you need to be masters of both domains. You need to be more creative than the next marketing professional. You need to have a deep grasp of numbers, analytics and all the metrics available to you. As people’s lives become more and more digital, possessing one set of skills but not the other will leave you behind the competition. My advice? Embrace the right and left brains and understand that they intersect now, and will forever, for truly effective marketers.