The Future of Advertising: Mobile Media Marketing

The Internet is transforming today’s advertising culture by leaps and bounds. In an economic climate where businesses can no longer afford to waste money on general advertisements, mobile media marketing is the answer to reaching the most relevant demographics without an extensive advertising budget.

Never before has the marketing world seen a mode of advertisement with the ability to target, push, and measure campaigns the way mobile advertising does. As of this year, more than 85% of new phones are capable of accessing the Internet, with future projections vastly increasing. This makes mobile marketing the most direct line of entry into an audience pool that is involved, participatory, and easy to target.

For the most part, mobile searches comprise a completely different aspect of the web than home-based searches. On the move, users tend to make more local searches for dining, entertainment, retail, directions, and service centres than they would at home. Businesses in competitive markets which cater to a local population can benefit from making themselves visible to mobile web traffic. Before a local business would need to be located by a customer on foot, smaller corporations can now draw in their customers with eye-catching offers, and adverts. Businesses also have the opportunity to involve their customers with reviews and contests.

Mobile media marketing is the most flexible and affordable mode of advertisement yet. Businesses can create and personalise their ads for little or no money and then launch them to a fully targeted audience of their choosing. Mobile browsers hold extreme amounts of data, some of which includes user demographics that are used by businesses when targeting their ads. There are two main areas for a business’s ad to be featured: with apps or in web browsing. Both ways offer the business pay-per-click (PPC) advertising where a business is only charged by the advertiser when a user clicks on the ad. This is an incredible benefit for businesses as they are only charged when a customer is successfully directed to their site.

The return on investment potential with mobile advertising is extraordinary. Because ads are launched and monitored in real time, businesses can also receive instant feedback on their campaigns. This allows a company to experiment with their ads to find the most effective calls to action without the risk of crippling the advertising budget. The future of mobile media marketing is endless: already the integration of social media has bridged the gap between businesses to consumer. By carrying the Internet with them, consumers are involving themselves with the web like never before. The businesses that take advantage of this relationship and use it to better address their consumers’ needs will surely reap the benefits.